By Thomas Tiller II, COO By now most physician liaisons have been pulled out of the field, and your organization is in full “COVID Crisis” mode. With new and unforeseen challenges emerging daily, you may have very little time to pursue your 2020 Strategic Plan or the growth strategies you’ve worked so hard to build and started implementing this year. To be sure, the pandemic has redefined what makes the role of a physician liaison essential. Through nearly two decades in the business of developing and executing growth strategies for healthcare organizations, our team at Tiller-Hewitt HealthCare Strategies understands that you may be feeling defeated right now. What we are experiencing is likely a once-in-a- lifetime crisis that will shift the paradigm completely. To quote author Joel Barker, “When a paradigm shifts, everything goes back to zero, your past successes mean nothing.” As ominous as that may sound, I encourage you to stay positive, as I am certain that this paradigm shift will create substantial growth opportunities later this year and beyond. In the coming weeks, we will be sharing practical things you [...]
As liaisons, we often feel as though we are a generalist, talking about anything and everything regarding our hospital or facility. In this week's Friday From the Field video, Tammy Tiller-Hewitt shares some ideas to help you change it up a bit. Ideas to help give you that laser focus that your position needs. Without exception - every time our liaisons implement the ideas in this video, there is a substantial uptick in that area of business. Take a look and let us know your thoughts.
In this week's Friday From the Field video Tammy Tiller-Hewitt comes to you fresh off a flight to the west coast. On the way to her hotel, she stopped by the health system corporate headquarters to check out the meeting room and test the equipment where she would be conducting a training program the next day. Even though sometimes she gets push back from organizations to schedule the room ahead of time, too bad – so sad, it’s part of her pre-flight “plan”. Research shows that 10 minutes of planning can save 2 hours of wasted time! What’s your preflight plan? Check this out…
Happy Friday! If you follow us on social media, you know that we just wrapped up our 3-day Liaison Training workshop last week in St. Louis. It was an ah-mazing group of liaisons from around the country! We not only took a deep dive into the seven modules that WILL set you apart from the competition, but we also hung out and had fun touring the Anheuser-Busch brewery and seeing the acclaimed Clydesdales. Suffice to say liaisons know to work hard and play hard! During the workshop, we had the opportunity to share so many innovative and simple ideas. In this week’s Friday From the Field Video, Mindy Koenig Physician Relations Manager at Norman Regional Health System in the great state of Oklahoma shares two excellent “card tricks” to help YOU and YOUR PROVIDERS be memorable. We all know that our physician offices have a ton of “reps” walking through their doors every week, so how can you continue to elevate yourself and demonstrate your value? Let’s play cards! P.S. Big news about our next Liaison Training Workshop will be coming soon – [...]
How’s your time management? Do you find yourself with too many things on your list with not enough time to accomplish them? How about any procrastinators out there? In this week’s Friday From the Field Video, Nancy Herin, Liaison from Dayton Children’s Hospital references “Eat that Frog”. What on earth is she talking about? After being a liaison for four years Nancy was part of an on-site Make it Matter Workshop with Tiller-Hewitt. One of her biggest take-aways - that she still uses years later – was from the Make Time Matter module of the workshop. During this module, we dive into time management (eating frogs) and how YOU can manage your time better while maximizing the limited face time you get with providers. During these fun and intense workshops, we cover seven in-depth modules that are invaluable to EVERY liaison, brand-new and seasoned alike. Our next public Make it Matter Physician Liaison workshop is coming up in less than 3 weeks in St. Louis, October 8th-10th. There’s still time to register! *Note – the price increases October 1st and groups of three or more from the [...]
So, have you been a liaison in the field for a while and you think “Geez, I have literally run out of stuff to talk about”? If so, you are not alone! Everyone goes through this from time to time. Never fear, we’re bringing you four tips to help you get back in the game. (The detailed video is at the bottom of this page.) Make something up! :-) – not like lying but create something that will get some buzz going. Create a quarterly newsletter that includes new providers, spotlights on hospital departments, upcoming events and even a joke or a cartoon that they always look forward to seeing. It’s a little work on the front end but it’s a guaranteed way to have something of value that you can hand deliver each time you go into the offices. Everyone loves it – the front desk staff, referral coordinators, office managers and providers. Dive into data – You’ve heard us say it time and time again – “Let the data tell you a story” You will always find something worth investigating. Then go [...]
Are you a procrastinator? If you subscribe to our monthly Holiday and Observance calendars, you’ll notice that today is Fight Procrastination Day. Procrastination is something that holds many of us back from achieving so much more! In this week’s video, Kim Grant reminds us that we won’t find procrastination in the 6Ps for success. We’ve all heard the saying “the early bird gets the worm” - how about the early bird saves the cash? Register for our 3-day Physician Liaison Training Workshop by the end of day Monday, September 9th to save $250 off the standard registration fee. Only a few days left – register now! Let’s fight procrastination together.
Let me ask you – what have you done for your “professional” self lately? Success always has a quick answer and it involves consist learning. Given change happens at the speed of light, if we don’t stay relevant, opportunities will pass us by – Every. Single. Day! In this week’s video, Tammy Tiller-Hewitt is talking with Stephanie at the 2019 national AAPL conference. She shares her efforts to become an unofficial leader, pushing forward, even when her organization wasn’t supportive. We want to encourage you to take the next step in your career development and attend our 3-day training workshop built specifically for liaisons. Tammy Tiller-Hewitt will personally take you through seven interactive modules to ensure that you have the tips, tools and techniques guaranteed to elevate your position within the organization while building stronger relationships with your providers. Early bird pricing expires soon – register now!
Tiller-Hewitt has had a long-standing successful partnership with Dayton Children’s Hospital. We launched their first Liaison program over 10 years ago. With the success of the Liaison program, a few years later the organization reached out to Tiller-Hewitt related to new provider onboarding. They were struggling with difficult subspecialty searches, slow ramp-up, retention issues and lack of internal collaboration between the liaisons and practice management. Do any of these difficulties sound familiar? Like many of you, competition is fierce in this market! They are sandwiched between two nationally recognized Children’s Medical Centers – both only about an hour on each side. We launched a formalized Physician Onboarding and Navigation Program. It was a tremendous team effort and the results were off-the-charts! Dayton Children’s has since recruited over “90” pediatric sub-specialists! They have shown measurable improvement in all areas – and subsequently featured in a couple national publications! With so many new providers, new and expanded facilities, Dayton Children’s needed to re-evaluate their outreach (Liaison) program. Again they turned to Tiller-Hewitt to assess and refresh their program. The assessment recommendations were immediately implemented and the subsequent results [...]
Mark your calendars for September 6th to hear first-hand experience from the dream team at Dayton Children’s Hospital! We are so proud of two Tiller-Hewitt trained ladies from Dayton Children's Hospital. Deb Scheetz and Nancy Herin recently presented “Making the Marriage Work” discussing the working relationship between marketing and liaisons to help drive ROI for their organization at the 2019 National AAPL conference in Salt Lake City. Using a recent neurology campaign as their case-study, the “TwoSum” give you details on how their departments successfully work with each other, hospital specialists and leadership. Nancy also described her role as an Employed Provider Liaison or “internal” liaison at Dayton Children’s to support key physician relations areas including: onboarding of new providers, retention and leakage mitigation. Since the national presentation, there has been an outpouring of questions from attendees. We hear you loud and clear … you want to know MORE! As a follow-up, AAPL is hosting a free webinar with Nancy, Deb and Kim Grant, their Tiller-Hewitt Regional Manager on Friday, September 6th at Noon. The three will present "Making the Marriage Work" and give you an open mic for a LIVE [...]