“We’re all in sales, but only the brave ones admit it!” That’s one of my favorite Zig Ziglar quotes. I remember that quote (and smile) when I hear leaders and even liaisons say, “I’m not really in sales!” You might not “really” be in sales – but I promise we’re always “really” selling – even if it’s our ideas or concepts. Since not everyone is buying what we’re selling, we will face objections. Three common objections from a different perspective. Recently a few health system leaders joined the business development team for a taste of “sales training.” As you can imagine the leaders were confused about why they were invited, because they certainly didn’t consider themselves “sales.” But as always happens, by the end they all joined the LAND OF THE BRAVE and not only admitted - but embraced - what a significant role sales plays in their position and life! The FUN part was when discussing overcoming objections – I asked them to do a musical exercise. Yes, they SANG and I videoed it for you to understand how to hear objections differently. You’ll recognize these songs - but I want to see if you can figure out [...]
How’s your time management? Do you find yourself with too many things on your list with not enough time to accomplish them? How about any procrastinators out there? In this week’s Friday From the Field Video, Nancy Herin, Liaison from Dayton Children’s Hospital references “Eat that Frog”. What on earth is she talking about? After being a liaison for four years Nancy was part of an on-site Make it Matter Workshop with Tiller-Hewitt. One of her biggest take-aways - that she still uses years later – was from the Make Time Matter module of the workshop. During this module, we dive into time management (eating frogs) and how YOU can manage your time better while maximizing the limited face time you get with providers. During these fun and intense workshops, we cover seven in-depth modules that are invaluable to EVERY liaison, brand-new and seasoned alike. Our next public Make it Matter Physician Liaison workshop is coming up in less than 3 weeks in St. Louis, October 8th-10th. There’s still time to register! *Note – the price increases October 1st and groups of three or more from the [...]
Let me ask you – what have you done for your “professional” self lately? Success always has a quick answer and it involves consist learning. Given change happens at the speed of light, if we don’t stay relevant, opportunities will pass us by – Every. Single. Day! In this week’s video, Tammy Tiller-Hewitt is talking with Stephanie at the 2019 national AAPL conference. She shares her efforts to become an unofficial leader, pushing forward, even when her organization wasn’t supportive. We want to encourage you to take the next step in your career development and attend our 3-day training workshop built specifically for liaisons. Tammy Tiller-Hewitt will personally take you through seven interactive modules to ensure that you have the tips, tools and techniques guaranteed to elevate your position within the organization while building stronger relationships with your providers. Early bird pricing expires soon – register now!
We hope you’re planning your trip to our 3-day liaison training workshop coming up soon in October. We have heard that some of you WANT…NEED…ARE DESPERATE to attend, but are looking for a way to convey the benefits to your boss for approval. We’ve got you covered! Our team has put together a letter/email template for your CEO or boss that provides information about the expertise of the Tiller-Hewitt team and the seven modules that will be covered during the workshop. There is a place to include a specific challenge you hope to overcome (that may resonate with them) and the value of networking with other physician liaisons. Last you can include all the expenses in a cost estimator. This allows all the information you need for approval all on one page. In this week’s video, Jamie Utt, former physician liaison, talks about attending the training and how it helped kick start her role and how you can download the letter template to get you one step closer to St. Louis. Hope to see you soon!
Wow - what a great conference this year in Salt Lake City hosted by the American Association of Physician Liaisons (AAPL)! Many of our Tiller-Hewitt superstar liaisons were on the podium sharing success stories around going from liaison to leader, the marriage between marketing and outreach, and 10 questions new liaisons should ask. I was so proud to hear each of them share their success! This week's Friday From the Field video talks about the question I - and our liaisons - get asked over and over again each year at the conference. Tiller-Hewitt has been in the business of building physician liaison programs for 18 years. We offer services, training and tools that have built successful liaison programs for hundreds of hospitals, health systems and physician organizations across the country. One of those is our 3-day live, interactive Liaison Training Workshop coming up October 8th-12th in St. Louis. I'll personally take you through seven modules that will set you up for long-term success. Give me a call, I'd love to discuss the AAPL conference, our 3-day workshop or other ways that we can help you grow your [...]
In this week’s Friday from the Field video, Tammy Tiller-Hewitt is talking with Michael Joseph, a new liaison from her home state of Illinois. When asked about his biggest challenge, Michael gave a familiar scenario of trying to change long-term established referral patterns. His facility has grown so fast that many primary care providers are unaware of all the new specialties that are offered in-house. Watch and hear ideas Michael has to overcome his challenge.
We love winners! A couple of weeks ago during our Liaison Training workshop we met superstar liaisons from across the country! In our workshops we turn up the competitive juices with contests. We thought in this week's video you would enjoy hearing the winning elevator pitch directly from Bethany, a new liaison at McKenzie Willamette Medical Center! In the upcoming week's, we’ll share more videos of Workshop Insights, tips and tricks from more of the attendees. P.S. If you missed the April training workshop - mark your calendars for October 8-10th. We'll be hosting another off-the-charts training workshop - Fall into Perfection: Liaison Training. Early bird and group discounts are available.
We are so excited that our next public 3-day liaison training workshop is right around the corner! If you’ve been on the fence about coming...go ahead, jump in and invest in YOURSELF. Hit the link and register today. You will not regret it, in fact, we guarantee it! We'll have 3-days jam-packed with everything that matters to your position as a physician liaison or outreach professional. In this week's Friday From the Field video video above, Kim Grant attributes her success to having been trained by Tiller-Hewitt HealthCare Strategies after she made the move to healthcare from sports marketing. She believes in the training so much that she decided to join the Tiller-Hewitt team after working 7 years at a Children's hospital. "Invest in yourself, be trained by Tiller-Hewitt." - Kim Grant, MBA Don’t miss our standard registration fee – it goes up after March 29th. Save your seat now! See you there!
Last week we asked you to submit any and every question that you had about our 3-day liaison training workshop. We received several questions such as: "I'm concerned that the training will focus on the liaison role within health systems or hospitals. How can I show my leadership that this would benefit our relatively small 3 site ophthalmology practice? " "Our team has experienced and beginner liaisons on it, what level of experience is this course targeting? Thank you." "It is becoming more difficult to get face time with physicians. As a new liaison in a specialty hospital that didn't have a liaison program how can you get into physician offices? " "I’ve never been to the St. Louis area. I’d like to know what’s happening there during April." Surprisingly enough, we can categorize most questions into two main groups. 1 - Is this training for everyone…seasoned and new liaisons? and 2 - Does this apply to any size organization? Tammy Tiller-Hewitt responds quickly in this week's video - check it out below. Don't forget that early bird pricing expires on March 6th.
Tammy Tiller-Hewitt shares a short video with a few superstar liaisons - from beginners to seasoned liaisons, each sharing one key take-away from the Liaison Sales Training Workshop that they can implement IMMEDIATELY. The overarching message is that it’s so stinking easy to get away from the fundamental skills. Funny, it’s always these basic steps that, when done correctly, will separate us from the sea of competition we face daily! So why are they always the first to go? We hope this helps reinforce the need for “all of us” to commit to staying sharp through continuing education to ensure we always remain on the top of our game! We would love to hear your thoughts on how you stay sharp year over year.