“We’re all in sales, but only the brave ones admit it!” That’s one of my favorite Zig Ziglar quotes. I remember that quote (and smile) when I hear leaders and even liaisons say, “I’m not really in sales!” You might not “really” be in sales – but I promise we’re always “really” selling – even if it’s our ideas or concepts. Since not everyone is buying what we’re selling, we will face objections. Three common objections from a different perspective. Recently a few health system leaders joined the business development team for a taste of “sales training.” As you can imagine the leaders were confused about why they were invited, because they certainly didn’t consider themselves “sales.” But as always happens, by the end they all joined the LAND OF THE BRAVE and not only admitted - but embraced - what a significant role sales plays in their position and life! The FUN part was when discussing overcoming objections – I asked them to do a musical exercise. Yes, they SANG and I videoed it for you to understand how to hear objections differently. You’ll recognize these songs - but I want to see if you can figure out [...]
How’s your time management? Do you find yourself with too many things on your list with not enough time to accomplish them? How about any procrastinators out there? In this week’s Friday From the Field Video, Nancy Herin, Liaison from Dayton Children’s Hospital references “Eat that Frog”. What on earth is she talking about? After being a liaison for four years Nancy was part of an on-site Make it Matter Workshop with Tiller-Hewitt. One of her biggest take-aways - that she still uses years later – was from the Make Time Matter module of the workshop. During this module, we dive into time management (eating frogs) and how YOU can manage your time better while maximizing the limited face time you get with providers. During these fun and intense workshops, we cover seven in-depth modules that are invaluable to EVERY liaison, brand-new and seasoned alike. Our next public Make it Matter Physician Liaison workshop is coming up in less than 3 weeks in St. Louis, October 8th-10th. There’s still time to register! *Note – the price increases October 1st and groups of three or more from the [...]
So, have you been a liaison in the field for a while and you think “Geez, I have literally run out of stuff to talk about”? If so, you are not alone! Everyone goes through this from time to time. Never fear, we’re bringing you four tips to help you get back in the game. (The detailed video is at the bottom of this page.) Make something up! :-) – not like lying but create something that will get some buzz going. Create a quarterly newsletter that includes new providers, spotlights on hospital departments, upcoming events and even a joke or a cartoon that they always look forward to seeing. It’s a little work on the front end but it’s a guaranteed way to have something of value that you can hand deliver each time you go into the offices. Everyone loves it – the front desk staff, referral coordinators, office managers and providers. Dive into data – You’ve heard us say it time and time again – “Let the data tell you a story” You will always find something worth investigating. Then go [...]
Are you a procrastinator? If you subscribe to our monthly Holiday and Observance calendars, you’ll notice that today is Fight Procrastination Day. Procrastination is something that holds many of us back from achieving so much more! In this week’s video, Kim Grant reminds us that we won’t find procrastination in the 6Ps for success. We’ve all heard the saying “the early bird gets the worm” - how about the early bird saves the cash? Register for our 3-day Physician Liaison Training Workshop by the end of day Monday, September 9th to save $250 off the standard registration fee. Only a few days left – register now! Let’s fight procrastination together.
Let me ask you – what have you done for your “professional” self lately? Success always has a quick answer and it involves consist learning. Given change happens at the speed of light, if we don’t stay relevant, opportunities will pass us by – Every. Single. Day! In this week’s video, Tammy Tiller-Hewitt is talking with Stephanie at the 2019 national AAPL conference. She shares her efforts to become an unofficial leader, pushing forward, even when her organization wasn’t supportive. We want to encourage you to take the next step in your career development and attend our 3-day training workshop built specifically for liaisons. Tammy Tiller-Hewitt will personally take you through seven interactive modules to ensure that you have the tips, tools and techniques guaranteed to elevate your position within the organization while building stronger relationships with your providers. Early bird pricing expires soon – register now!
Mark your calendars for September 6th to hear first-hand experience from the dream team at Dayton Children’s Hospital! We are so proud of two Tiller-Hewitt trained ladies from Dayton Children's Hospital. Deb Scheetz and Nancy Herin recently presented “Making the Marriage Work” discussing the working relationship between marketing and liaisons to help drive ROI for their organization at the 2019 National AAPL conference in Salt Lake City. Using a recent neurology campaign as their case-study, the “TwoSum” give you details on how their departments successfully work with each other, hospital specialists and leadership. Nancy also described her role as an Employed Provider Liaison or “internal” liaison at Dayton Children’s to support key physician relations areas including: onboarding of new providers, retention and leakage mitigation. Since the national presentation, there has been an outpouring of questions from attendees. We hear you loud and clear … you want to know MORE! As a follow-up, AAPL is hosting a free webinar with Nancy, Deb and Kim Grant, their Tiller-Hewitt Regional Manager on Friday, September 6th at Noon. The three will present "Making the Marriage Work" and give you an open mic for a LIVE [...]
We hope you’re planning your trip to our 3-day liaison training workshop coming up soon in October. We have heard that some of you WANT…NEED…ARE DESPERATE to attend, but are looking for a way to convey the benefits to your boss for approval. We’ve got you covered! Our team has put together a letter/email template for your CEO or boss that provides information about the expertise of the Tiller-Hewitt team and the seven modules that will be covered during the workshop. There is a place to include a specific challenge you hope to overcome (that may resonate with them) and the value of networking with other physician liaisons. Last you can include all the expenses in a cost estimator. This allows all the information you need for approval all on one page. In this week’s video, Jamie Utt, former physician liaison, talks about attending the training and how it helped kick start her role and how you can download the letter template to get you one step closer to St. Louis. Hope to see you soon!
Happy Friday! In this week's Friday From the Field video Tammy Tiller-Hewitt is talking about halftime shows. That's right... she's talking about YOUR halftime show! Are you still in the game? You can’t win a game you’re not playing! What’s your halftime score? Let’s keep it real – if we’re not keeping score then months and years will fly by and our game WILL be over. Without focusing on results – you really can’t keep score. It’s not too late! Most games are won (or lost) in the second half. So make sure you’re in the game – your game – giving the second half of 2019 your best. That’s how you achieve unprecedented success. If you need help, download our free 12 Month Goals worksheet.
Wow - what a great conference this year in Salt Lake City hosted by the American Association of Physician Liaisons (AAPL)! Many of our Tiller-Hewitt superstar liaisons were on the podium sharing success stories around going from liaison to leader, the marriage between marketing and outreach, and 10 questions new liaisons should ask. I was so proud to hear each of them share their success! This week's Friday From the Field video talks about the question I - and our liaisons - get asked over and over again each year at the conference. Tiller-Hewitt has been in the business of building physician liaison programs for 18 years. We offer services, training and tools that have built successful liaison programs for hundreds of hospitals, health systems and physician organizations across the country. One of those is our 3-day live, interactive Liaison Training Workshop coming up October 8th-12th in St. Louis. I'll personally take you through seven modules that will set you up for long-term success. Give me a call, I'd love to discuss the AAPL conference, our 3-day workshop or other ways that we can help you grow your [...]
Most of us have faced fakers, haters, players and heartbreakers. Some days we face all four – but that’s just life! Unfortunately, it doesn’t always come easy to just ‘SHAKE IT OFF” and press forward. I promise that facing all types can actually make us better! So, be encouraged, shake it off and just step it up! When our focus remains on: then OUR role of Physician Liaison will always remain MISSION CRITICAL to our organization… in spite of the fakers, haters, players and heartbreakers! Shake - Shake - Shake, Tammy Tiller-Hewitt P. S. Fill out the form below for instant access to our 9 Tips to Make it 99% Easier to Get Past the Gatekeeper - webinar and tip sheet.