Know Your Audience: A Recipe for Success (Video)

Physician liaisons are – by nature – focused on continuous improvement. That’s why conferences are great for sharing insights and networking with peers. But true learning happens when key ingredients are baked in: getting to know your specific audience in advance, and then customizing content to focus on the organization’s objectives and what each individual needs to progress. Role playing, worksheets and coaching reinforce learning, too. Sound like a perfect recipe for learning? Then check out our Make it Matter sales training resources.