Making the Marriage Between Liaisons and Marketing WORK!
- Category: Friday from the Field, Physician Liaison
Mark your calendars for September 6th to hear first-hand experience from the dream team at Dayton Children’s Hospital!
We are so proud of two Tiller-Hewitt trained ladies from Dayton Children’s Hospital. Deb Scheetz and Nancy Herin recently presented “Making the Marriage Work” discussing the working relationship between marketing and liaisons to help drive ROI for their organization at the 2019 National AAPL conference in Salt Lake City.
Using a recent neurology campaign as their case-study, the “TwoSum” give you details on how their departments successfully work with each other, hospital specialists and leadership. Nancy also described her role as an Employed Provider Liaison or “internal” liaison at Dayton Children’s to support key physician relations areas including: onboarding of new providers, retention and leakage mitigation.
Since the national presentation, there has been an outpouring of questions from attendees. We hear you loud and clear … you want to know MORE! As a follow-up, AAPL is hosting a free webinar with Nancy, Deb and Kim Grant, their Tiller-Hewitt Regional Manager on Friday, September 6th at Noon. The three will present “Making the Marriage Work” and give you an open mic for a LIVE Q&A.
**** AAPL Members will receive a registration link very soon from AAPL as part of the membership benefits.
Clients and friends of Tiller-Hewitt may request a complimentary registration link by completing the form below.