Get Known – Why it’s Important for Physician Liaisons

Have you heard the saying, “It’s not who you know, but WHO KNOWS YOU”? Have you looked around lately – both inside and outside the organization – to gauge how well you’re known for the value you bring?

Our value comes by the knowledge, can-do positive attitude and results we consistently bring to the game.

As a Physician Liaison, if the only place we spend time is inside the organization and the provider offices – it is very difficult to earn the coveted status of trusted advisers! In fact, that leads to breathing your own exhaust.

So how do we stay on top of trailblazing and innovative ideas, upcoming regulatory changes and over shifts in our ever-changing industry? By getting involved in higher-level professional associations. We’re talking about associations made up of executives and other influences in your world.

In this week’s Friday from the Field, two liaisons Erica Niemeyer and Veronica Brand both attended the American College of Healthcare Executives (ACHE) Chapter meeting on Diversity in Healthcare and Aligning Ethical Principles. It was so informative! Veronica participated on the Diversity in Healthcare panel – bringing in the work of a liaison. She stepped out of her comfort zone and because of awesome preparation and a can-do attitude – SHE ROCKED THE STAGE! She put liaisons on the map in front of a room full of healthcare executives.

We all know ACHE is the organization considered to be the most elite leadership organization in healthcare. What organizations are you plugged into – ensuring you are staying relevant and innovative? Listen to their thoughts from a liaison perspective.