Creative Ways to Build Patient Confidence During COVID-19

A significant concern across hospitals and health systems is rebuilding patient confidence after COVID-19. As we move towards relaunch and recovery efforts, the Marketing and Outreach teams play a mission-critical role in coordinating messages related to safety and patient confidence.

Many facilities have taken great measures to make their environments cleaner than ever, instituting several layers of coronavirus screening and testing, social distancing and many other safety measures. How will patients know about these efforts?

Insert your Marketing and Outreach teams! This is a huge opportunity to work collaboratively to deliver a coordinated message to the public, community providers, and their staff, combined with all digital media platforms.

In this week’s Friday from the Field video, take a look at how one hospital is using videos, collaterals and on-site messaging – with very clever use of masks – to ease the fears of even their youngest patients and their parents.