LEADERSHIP WEBINAR: Don’t Expect Growth; Earn It with Customer Value

What Does Customer Loyalty Really Mean in Healthcare?

EVERYONE talks about it, but many still wonder: What does customer loyalty really mean in healthcare?

In an era marked by a multitude of opposing forces such as rising consumer expectations, novel disruptors, and financial and capacity constraints, healthcare providers must reimagine their approach to strategy. Superior clinical expertise alone is no longer a sufficient differentiator. The way consumers access and experience care at every touchpoint matters more than ever.

How do you exceed their elevated expectations, earn their loyalty and sustain your organization’s financial health, all while enhancing the value of care delivery? By precisely matching what you offer to what they need – on their terms.

This webinar will help you pivot from consumer-industry playbook strategies to execution in the real-world complexity of healthcare. We’ll share practical examples of how activating consumer-focused strategies can serve your mission, deliver value to your customers, achieve rapid results, and drive strategic growth for your organization – now and far into the future.

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Learn How to:

► Apply a healthcare lens to define what concepts like customer loyalty, lifetime value and share of wallet mean in your world.

► Access data sources that truly sharpen your understanding of your customers’ desires, needs and behaviors.

► Identify key metrics that reveal near-term opportunities to build lifetime value for your customers.

► Prioritize a “no-regret” pilot that delivers early success, gains buy-in, and demonstrates the ability to self-fund an initiative that delivers value, builds customer loyalty and produces return on investment.

Panelist:

Tammy Tiller-Hewitt, MHA, FACHE
Moderator
Chief Executive Officer
Tiller-Hewitt HealthCare Strategies

Yelena Bouaziz
Principal, Solution Strategy and Innovation
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