How to Generate Near-Term Strategic Growth

Check out these case studies detailing how to generate return on investment in the first year.

Archbold Medical Center: $34 million incremental net revenue

Lake Charles Memorial Health System: $24 million incremental net revenue

Three steps toward network optimization and smart-growth physician referrals

Tiller-Hewitt HealthCare Strategies has built the industry-leading process for assessing, developing and implementing successful strategic growth programs that deliver return on investment in three steps:

1. Discovery and strategy assessment

One hundred percent of Tiller-Hewitt’s strategic growth readiness assessments uncover substantial near-term strategic growth opportunities. Engaging key stakeholders and conducting deep data analysis are essential to determine whether the current state of access, capacity, clinical staffing and geographic expansion potential meet the criteria to support desired growth.

Our team delivers deep insight into external claims, market share and internal referral data. We uncover the immediate opportunities to unlock hidden capacity, eliminate barriers to access, mitigate leakage, and prepare the organization for immediate and measurable growth in strategic referrals.

The strategic growth readiness assessment engages stakeholders across operations, marketing and business development to deliver objective insights and spark collaboration and teamwork. It’s an essential step to leveraging best practices, achieving buy-in and delivering guaranteed results of a rapid impact strategic growth initiative.

​2. Growth strategy playbook and resource recommendations

The next step is developing a rapid impact growth strategy playbook in partnership with senior leadership, service line operations, clinical and marketing teams. The playbook prioritizes service lines that align with the organization’s current strategic vision and offer the best opportunities for near-term growth.

Priority service line growth plans are based on a deeper dive analysis of provider-level referral and productivity data, service line access, and referral processes. We identify areas where targeted rapid cycle performance improvement projects are needed to remove barriers and prevent bottlenecks from becoming choke points.

In collaboration with your marketing and business development teams, we build your game-changing playbook for a data-driven outreach program strategy supported by laser-focused provider targeting, new or updated sales collateral and referral tools, and best-in-class physician liaison training.

Recommended resources include the Tiller-Hewitt TrackerPLUS intelligence and physician relationship management platform, which maximizes the program’s efficiency and effectiveness as the team’s central source of market intelligence, outreach activity and referral data analytics.

3. Implementation and management

Research shows that 70%-90% of strategies fail due to poor execution. But moving into the execution phase with TillerHewitt, you’re assured that cross-functional service line growth teams align around rapid impact growth goals. We unlock access and capacity to provide providers and patients with the path of least resistance to these services, and launch our best-in-class professional outreach program. This is a powerful differentiator, with physician liaisons trained to be trusted advisors and engines of strategic growth who deliver higher-value solutions to your provider teams and patients.

As a full-engagement program, we guarantee near-term return on investment by building strategic market share and generating millions of dollars in incremental revenue. This rapid impact strategic growth solution hardwires your organization with data insights, collaborative processes, referral tools and a high-performance physician liaison team to drive near-term results and long-term strategic growth. Recommended resources include the Tiller-Hewitt TrackerPLUS intelligence and physician relationship management platform, which maximizes the program’s efficiency and effectiveness as the team’s central source of market intelligence, outreach activity and referral data analytics.