Tiller-Hewitt’s Strategic Growth program generated rapid results and sustainable growth by:
“Based on past success working with Tiller-Hewitt, I knew they would energize our team, gain early buy-in, and spark collaboration. They helped us quickly identify and eliminate access and capacity barriers, then develop and execute rapid growth strategies that produced immediate results. We’re now equipped with better tools and hardwired as an organization driving sustainable strategic growth.”
Darcy Craven
President and CEO
Archbold Medical Center
Across the nation, healthcare organizations are experiencing challenges that erode market share and impede strategic growth. They’re battling access and capacity issues, an influx of local competitors, crippling workforce shortages and dramatic shifts in how and where care is delivered.
To prepare for and execute the rapid recovery of strategic business, the leadership team of Archbold Medical Center, a four-hospital health system serving South Georgia and North Florida, recognized the need for a strategic partner to help them:
Archbold engaged Tiller-Hewitt HealthCare Strategies to assess, design and execute a high-performance, rapid impact solution to improve access and drive network optimization, physician engagement, patient retention and strategic growth.
Tiller-Hewitt combines robust methodologies proven to identify and drive rapid results; drive collaborative, cultural change; and hardwire an organization for continuous improvement and strategic growth.
Tiller-Hewitt started by engaging key stakeholders and conducting deep
data analysis to determine if the current state of access, capacity, clinical
staffing, and geographical expansion potential met the criteria to support
desired growth. Nearly 300 Archbold stakeholders participated in the survey
and interviews – including approximately 100 physicians and
APPs – representing the key clinical and administrative roles that
influence the patient and provider experience along the entire continuum
of care. n Using timely and relevant internal, external and practice referral
data, Tiller-Hewitt identified historical referral patterns and opportunities
to quickly mitigate leakage and drive strategic service line and system
growth initiatives.
The assessment revealed a high level of patient preference, engagement from participants and a newfound spirit of innovation and momentum for positive change. It also uncovered current-state barriers preventing strategic growth and provider engagement that needed to be addressed, including:
As a strategic growth company, Tiller-Hewitt collaborated with Archbold’s
operational and clinical teams to uncover or create best practices to
optimize access and referral processes. These performance improvement
efforts were essential to Archbold’s differentiation as offering
providers and patients the path of least resistance to their services.
Tiller-Hewitt’s assessment prioritized service lines that aligned
with the organization’s current strategic vision and were best positioned
for growth with limited operational intervention. They launched cross-functional
Service Line Growth teams to:
Tiller-Hewitt also identified areas where process improvement (PI) projects
were needed to enhance access and capacity. Lean value stream mapping
uncovered 378 duplications and bottlenecks in 25 disparate medical specialty
referral processes, and streamlined them into a single, simplified and
standardized method.
To improve the imaging referral process, Tiller-Hewitt formed a cohesive team of 25 people – representing every physician and patient touchpoint – to resolve 110 access and capacity issues, and refine the referral process, including implementing a preauthorization program.
This resulted in double-digit imaging growth, with an increase of 19% in outpatient MRIs and 22% in outpatient CTs in the first year.
Moving into the execution phase, Tiller-Hewitt launched Archbold’s
Professional Outreach Program. This is a powerful differentiator, with liaisons
trained to be trusted advisors – and engines of strategic growth and performance improvement –
who deliver higher-value solutions to physicians and their teams.![Image 7[1]](/images/image7[1].png)
The outreach program increases communication, provides stronger visibility for the medical center’s services among private and employed practices, and improves access to administration and service lines.
Tiller-Hewitt’s TrackerPLUS intelligence and Physician Relationship
Management (PRM platform) maximizes the program’s efficiency and
effectiveness as the team’s central source of market intelligence
and referral data analytics.
TrackerPLUS streamlines:
The Tiller-Hewitt engagement with Archbold produced off-the-charts results and return on investment in year one:
"Tiller-Hewitt gave us a jump start for early success. By focusing our program on the right initiatives and tracking the right data, we got our outreach ..."
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