Service Line & Specialty Growth

Laser-Focus on Process Improvement to Support Healthcare Strategic Growth from Strategically Targeted Referral Sources

Having developed and executed hundreds of service line and specialty strategies, we understand what leadership is looking for: efficient service lines that deliver a seamless experience to referring physicians and patients, while driving growth in alignment with the organization’s goals. Growth like this is grounded in a robust assessment, follows a data-driven playbook and is realized through collaborative execution.

Physician Liaison Training, Physician Liaison Software, Physician Relationship Management That Has an Immediate Impact on Growth

Our service line and specialty growth initiatives laser-focus on strategically targeted referral sources, including independent provider groups and employed physicians who may or may not currently refer to your organization, due to lack of access, low awareness or disengagement based on a previous poor experience. Too often, an organization’s first attempt to launch or reinvigorate a service line involves expensive – but outdated – data, a complicated software package and do-it-yourself execution. In many cases, due to competing priorities, the initiative either quickly derails or proceeds too slowly to get ahead of emerging threats and opportunities in the marketplace.

As your partner we will maintain the focus on the mission critical service line or specialty development and growth, including:

• Engage our robust assessment and data analytics tools to determine if the current state of access, capacity, clinical staffing, equipment, and service area potential meet the criteria to support the growth you seek
• Apply lean principles and Value Stream Mapping to build out and optimize the service line, and remove duplication, inefficiency and points of friction that physician, office teams and patients may be experiencing
• Create the outreach strategy to clearly differentiate you in the marketplace and partner with marketing to develop supporting collaterals
• Equip your team with training and tools for strategic outreach that fully engages physicians and their teams
• Execute the program to generate referrals that drive rapid, consistent and strategic growth in revenue, market share and return on investment
• Build in scalability, structure and resources so your team can continue to be successful long after our engagement ends