COVID-19 Relaunch and Recovery: You Have Questions, We Have Answers Hundreds of healthcare leaders and liaisons joined the recent COVID-19 Relaunch and Recovery Plan webinar hosted by Tiller-Hewitt HealthCare Strategies. Together, we walked through a checklist of 10 questions that are critical to evaluating their organization’s readiness to accommodate the return of elective surgeries, procedures and other deferred care. Questions from attendees reflected concerns that many are experiencing, so we are offering a brief question and answer. Please reach out to us with your questions and ideas on how your organization is addressing these issues. We are offering a complimentary strategy call with leadership teams who want to assess their readiness for living in the reality of COVID-19 for the foreseeable future. Whether operating in an urgent care, clinic or hospital setting, most patients are fearful about the safety of entering your facility. They need confidence that your organization is safe. But, don’t assume you understand the full nature of the “fear factor.” Before you build marketing and communication plans, take the pulse of patients, staff and physicians with a simple [...]
Take a look at this week's Friday From the Field video as Tammy Tiller-Hewitt shares another way to bring value while working from home. Do you ever get to a restaurant knowing what you’re going to order, but after looking over the menu you discover another entrée, appetizer, or dessert that you didn’t even know existed? Yeah - same here! What about the menu of services from your organization? Do all of your practices realize all that your organization offers? Even if you’ve told them once – twice – multiple times, we guarantee they can’t possibly keep up with it all. That’s why we created our Request for Resources. It’s an easy plug and chug template that allows you to create an inventory or “menu” of all that your organization offers providers, their staff, and patients. This is a perfect project to complete while you’re out of the field and allow you to bring value while working from home. Download the Request for Resources template, customize and blast it out to all your practices and referral sources. They can take an inventory of [...]
During COVID-19, where should we focus our efforts? Should we focus on the now, on the later, or both? Whatever the answer, then how can we plan to be more effective and value-added than ever before? This week we’re allowing you to jump in briefly to our weekly leadership round table discussion, as we discuss what we’re seeing with our physician liaison teams and organizations around the country, along with our recommendations on how to prepare a relaunch and recovery plan. Check out the full roundtable discussion. Also, check out the new blog from our COO and thought-leader Tommy Tiller. He brings super relevant and implementable concepts. https://youtu.be/t3DQIZzBI3o
By Thomas Tiller II, COO By now most physician liaisons have been pulled out of the field, and your organization is in full “COVID Crisis” mode. With new and unforeseen challenges emerging daily, you may have very little time to pursue your 2020 Strategic Plan or the growth strategies you’ve worked so hard to build and started implementing this year. To be sure, the pandemic has redefined what makes the role of a physician liaison essential. Through nearly two decades in the business of developing and executing growth strategies for healthcare organizations, our team at Tiller-Hewitt HealthCare Strategies understands that you may be feeling defeated right now. What we are experiencing is likely a once-in-a- lifetime crisis that will shift the paradigm completely. To quote author Joel Barker, “When a paradigm shifts, everything goes back to zero, your past successes mean nothing.” As ominous as that may sound, I encourage you to stay positive, as I am certain that this paradigm shift will create substantial growth opportunities later this year and beyond. In the coming weeks, we will be sharing practical things you [...]
When we ask leaders if they have a provider onboarding program, we often hear “Yes, of course.” Then, we ask how long and hear the standard “A couple days to a couple months.” We are here to tell you that is NOT an onboarding program – that is orientation! Confusing the two can literally be a multi-million dollar mistake. Instead, imagine building a gold-standard physician onboarding system within your hospital with the power to: Cut credentialing time by two-thirds Accelerate ramp-up to full productivity by nine months Lower turnover by 75% Improve culture and satisfaction Underinvesting Is a Common Cause of Costly Turnover Given the potential impact on revenue, it’s important to know how effective onboarding can build your bottom line. But, first let’s start where most organizations are today. Many hospitals operate under the false assumption that “orientation” is the same as “onboarding.” If that sounds like you – you are not alone. The majority (88%) of organizations said they have an onboarding program, but only 33% have a formalized structure or committee, according to the American Medical Group Association. Yet, underinvesting in physician and [...]
As liaisons, we often feel as though we are a generalist, talking about anything and everything regarding our hospital or facility. In this week's Friday From the Field video, Tammy Tiller-Hewitt shares some ideas to help you change it up a bit. Ideas to help give you that laser focus that your position needs. Without exception - every time our liaisons implement the ideas in this video, there is a substantial uptick in that area of business. Take a look and let us know your thoughts.
So, have you been a liaison in the field for a while and you think “Geez, I have literally run out of stuff to talk about”? If so, you are not alone! Everyone goes through this from time to time. Never fear, we’re bringing you four tips to help you get back in the game. (The detailed video is at the bottom of this page.) Make something up! :-) – not like lying but create something that will get some buzz going. Create a quarterly newsletter that includes new providers, spotlights on hospital departments, upcoming events and even a joke or a cartoon that they always look forward to seeing. It’s a little work on the front end but it’s a guaranteed way to have something of value that you can hand deliver each time you go into the offices. Everyone loves it – the front desk staff, referral coordinators, office managers and providers. Dive into data – You’ve heard us say it time and time again – “Let the data tell you a story” You will always find something worth investigating. Then go [...]
Are you a procrastinator? If you subscribe to our monthly Holiday and Observance calendars, you’ll notice that today is Fight Procrastination Day. Procrastination is something that holds many of us back from achieving so much more! In this week’s video, Kim Grant reminds us that we won’t find procrastination in the 6Ps for success. We’ve all heard the saying “the early bird gets the worm” - how about the early bird saves the cash? Register for our 3-day Physician Liaison Training Workshop by the end of day Monday, September 9th to save $250 off the standard registration fee. Only a few days left – register now! Let’s fight procrastination together.
Tiller-Hewitt has had a long-standing successful partnership with Dayton Children’s Hospital. We launched their first Liaison program over 10 years ago. With the success of the Liaison program, a few years later the organization reached out to Tiller-Hewitt related to new provider onboarding. They were struggling with difficult subspecialty searches, slow ramp-up, retention issues and lack of internal collaboration between the liaisons and practice management. Do any of these difficulties sound familiar? Like many of you, competition is fierce in this market! They are sandwiched between two nationally recognized Children’s Medical Centers – both only about an hour on each side. We launched a formalized Physician Onboarding and Navigation Program. It was a tremendous team effort and the results were off-the-charts! Dayton Children’s has since recruited over “90” pediatric sub-specialists! They have shown measurable improvement in all areas – and subsequently featured in a couple national publications! With so many new providers, new and expanded facilities, Dayton Children’s needed to re-evaluate their outreach (Liaison) program. Again they turned to Tiller-Hewitt to assess and refresh their program. The assessment recommendations were immediately implemented and the subsequent results [...]
Mark your calendars for September 6th to hear first-hand experience from the dream team at Dayton Children’s Hospital! We are so proud of two Tiller-Hewitt trained ladies from Dayton Children's Hospital. Deb Scheetz and Nancy Herin recently presented “Making the Marriage Work” discussing the working relationship between marketing and liaisons to help drive ROI for their organization at the 2019 National AAPL conference in Salt Lake City. Using a recent neurology campaign as their case-study, the “TwoSum” give you details on how their departments successfully work with each other, hospital specialists and leadership. Nancy also described her role as an Employed Provider Liaison or “internal” liaison at Dayton Children’s to support key physician relations areas including: onboarding of new providers, retention and leakage mitigation. Since the national presentation, there has been an outpouring of questions from attendees. We hear you loud and clear … you want to know MORE! As a follow-up, AAPL is hosting a free webinar with Nancy, Deb and Kim Grant, their Tiller-Hewitt Regional Manager on Friday, September 6th at Noon. The three will present "Making the Marriage Work" and give you an open mic for a LIVE [...]