So, have you been a liaison in the field for a while and you think “Geez, I have literally run out of stuff to talk about”? If so, you are not alone! Everyone goes through this from time to time. Never fear, we’re bringing you four tips to help you get back in the game. (The detailed video is at the bottom of this page.) Make something up! :-) – not like lying but create something that will get some buzz going. Create a quarterly newsletter that includes new providers, spotlights on hospital departments, upcoming events and even a joke or a cartoon that they always look forward to seeing. It’s a little work on the front end but it’s a guaranteed way to have something of value that you can hand deliver each time you go into the offices. Everyone loves it – the front desk staff, referral coordinators, office managers and providers. Dive into data – You’ve heard us say it time and time again – “Let the data tell you a story” You will always find something worth investigating. Then go [...]
Are you a procrastinator? If you subscribe to our monthly Holiday and Observance calendars, you’ll notice that today is Fight Procrastination Day. Procrastination is something that holds many of us back from achieving so much more! In this week’s video, Kim Grant reminds us that we won’t find procrastination in the 6Ps for success. We’ve all heard the saying “the early bird gets the worm” - how about the early bird saves the cash? Register for our 3-day Physician Liaison Training Workshop by the end of day Monday, September 9th to save $250 off the standard registration fee. Only a few days left – register now! Let’s fight procrastination together.
Tiller-Hewitt has had a long-standing successful partnership with Dayton Children’s Hospital. We launched their first Liaison program over 10 years ago. With the success of the Liaison program, a few years later the organization reached out to Tiller-Hewitt related to new provider onboarding. They were struggling with difficult subspecialty searches, slow ramp-up, retention issues and lack of internal collaboration between the liaisons and practice management. Do any of these difficulties sound familiar? Like many of you, competition is fierce in this market! They are sandwiched between two nationally recognized Children’s Medical Centers – both only about an hour on each side. We launched a formalized Physician Onboarding and Navigation Program. It was a tremendous team effort and the results were off-the-charts! Dayton Children’s has since recruited over “90” pediatric sub-specialists! They have shown measurable improvement in all areas – and subsequently featured in a couple national publications! With so many new providers, new and expanded facilities, Dayton Children’s needed to re-evaluate their outreach (Liaison) program. Again they turned to Tiller-Hewitt to assess and refresh their program. The assessment recommendations were immediately implemented and the subsequent results [...]
Mark your calendars for September 6th to hear first-hand experience from the dream team at Dayton Children’s Hospital! We are so proud of two Tiller-Hewitt trained ladies from Dayton Children's Hospital. Deb Scheetz and Nancy Herin recently presented “Making the Marriage Work” discussing the working relationship between marketing and liaisons to help drive ROI for their organization at the 2019 National AAPL conference in Salt Lake City. Using a recent neurology campaign as their case-study, the “TwoSum” give you details on how their departments successfully work with each other, hospital specialists and leadership. Nancy also described her role as an Employed Provider Liaison or “internal” liaison at Dayton Children’s to support key physician relations areas including: onboarding of new providers, retention and leakage mitigation. Since the national presentation, there has been an outpouring of questions from attendees. We hear you loud and clear … you want to know MORE! As a follow-up, AAPL is hosting a free webinar with Nancy, Deb and Kim Grant, their Tiller-Hewitt Regional Manager on Friday, September 6th at Noon. The three will present "Making the Marriage Work" and give you an open mic for a LIVE [...]
We hope you’re planning your trip to our 3-day liaison training workshop coming up soon in October. We have heard that some of you WANT…NEED…ARE DESPERATE to attend, but are looking for a way to convey the benefits to your boss for approval. We’ve got you covered! Our team has put together a letter/email template for your CEO or boss that provides information about the expertise of the Tiller-Hewitt team and the seven modules that will be covered during the workshop. There is a place to include a specific challenge you hope to overcome (that may resonate with them) and the value of networking with other physician liaisons. Last you can include all the expenses in a cost estimator. This allows all the information you need for approval all on one page. In this week’s video, Jamie Utt, former physician liaison, talks about attending the training and how it helped kick start her role and how you can download the letter template to get you one step closer to St. Louis. Hope to see you soon!
Wow - what a great conference this year in Salt Lake City hosted by the American Association of Physician Liaisons (AAPL)! Many of our Tiller-Hewitt superstar liaisons were on the podium sharing success stories around going from liaison to leader, the marriage between marketing and outreach, and 10 questions new liaisons should ask. I was so proud to hear each of them share their success! This week's Friday From the Field video talks about the question I - and our liaisons - get asked over and over again each year at the conference. Tiller-Hewitt has been in the business of building physician liaison programs for 18 years. We offer services, training and tools that have built successful liaison programs for hundreds of hospitals, health systems and physician organizations across the country. One of those is our 3-day live, interactive Liaison Training Workshop coming up October 8th-12th in St. Louis. I'll personally take you through seven modules that will set you up for long-term success. Give me a call, I'd love to discuss the AAPL conference, our 3-day workshop or other ways that we can help you grow your [...]
Next week is the American Association of Physician Liaisons' Annual Conference in Salt Lake City. Tammy Tiller-Hewitt will be joined by several Tiller-Hewitt trained super star liaisons and liaisons turned executives as they share exciting topics with the attendees. In this week’s video, Mary Barber is going to give you Five Tips to Make the Most of the Conference. For more details about our speaking events at the AAPL conference and other locations, take a look at our upcoming events. AND...don’t forget to stop by the Tiller-Hewitt booth and say “Hi!”. 😊
When is the last time you “scrubbed up” - I mean wearing scrubs in your role as a superstar Physician Liaison? In this week’s Friday from the Field, superstar Beverley Fox-Bray puts herself back in training, shadowing in the operating room so she stays on-her-game when promoting their new surgical robot. As successful liaisons, we never “fake it ‘til we make it”. We spend countless hours mastering the details of our organizations and the services offered. Additionally, we should spend time educating and updating ourselves on our competitors too, in order to consistently identify competitive advantages, or in some cases, create talking points around why we don’t have the latest and greatest technology.
Data-data-data - garbage in-garbage out! This week we continue our Liaison insights and challenges mini-series with Donyel Edwards, a liaison for a large medical group in the lovely state of North Carolina. Take a look as Donyel shares her biggest challenge as a liaison. What obstacles do you face as a liaison? Contact us to discuss and brainstorm ways your organization can tackle obstacles that are holding you back. Team work makes the dream work!
Happy Friday! We are thrilled about the feedback from last week's Friday From the Field video. Wow - you guys love hearing from other liaisons! :-) In this week's video Tammy Tiller-Hewitt is talking with Raul Campos, from the beautiful city of Chicago, about the strategic growth, use of data and internal collaboration challenges we face as liaisons. We discuss his challenges and how his organization has "stopped the bus" to make sure they were driving in the right direction. Check it out! In the upcoming week's, we’ll share more videos of Workshop Insights, including other liaisons challenges. Next week we'll hear from a practice manager turned liaison. She has the inside scoop! Stay tuned.