Digital and Face-to-Face Outreach: Understanding the Balance
Digital technology has improved physician outreach efforts, but there are still only 24 hours in a day. The challenge is balancing technology and in-person encounters in order to maximize and meet outreach goals.
Join our webinar to:
- Discuss how the physician’s role in health care decisions is evolving and the influence digital technology has on those decisions
- Understand what content physicians are looking for and what message they pay attention to
- Learn how to make content relevant and trusted
Mary Scholz Barber, Corporate Communication Director for Tiller-Hewitt HealthCare Strategies, outlines the five essential questions you must answer to plan and execute a balanced outreach program that aligns the objectives of your hospital and physicians.
Deborah Scheetz, MSc, Director of Professional Outreach/Physician Relations for Affinity Medical Center shares real-life examples of how to engage physicians “where they are” and use social media to amplify messages and build relationships by focusing on “what’s in it for them.”
Mary Scholz Barber
Corporate Communication Director
Tiller-Hewitt HealthCare Strategies
Director of Professional Outreach and Physician Relations
Affinity Medical Center