Physician Liaison Program & Healthcare Business Development

Data-Driven, Well‐Structured, Professionally Staffed Business Development and Physician Relationship Management

The mindset that “all business is good business” is no longer valid, whether your delivery model is fee-for-service, value-based or somewhere in between. Strategic physician outreach focuses on growing referrals from practices with the patient access, payer mix, appropriate utilization and quality outcomes that support your strategic goals.

Design and Execute an Effective Physician Relations Liaison Program

The effective design and execution of professional outreach targets referrals from practices with the patient access, payer mix, appropriate utilization and quality outcomes that align with your strategic goals. As a result of our fully executed physician liaison programs, we produce an average of $26.3 million of incremental revenue in the first year.

Healthcare organizations of all types and sizes - from independent medical groups to employed physician practices, academic medical centers and national health systems - benefit from these data-driven, well‐structured, professionally staffed business development and physician liaison initiatives.

The Role Physician Liaisons Play in Your Business

Physician liaisons serve as trusted advisors and deliver exceptional value to physicians, advanced practice providers (APPs), their teams and their organization’s key service lines, medical specialties and population health initiatives by:

• Growing strategic incremental revenue and market share
• Identifying and reducing outmigration (leakage)
• Delivering valuable market intelligence to leadership
• Strengthening physician alignment and engagement
• Preparing providers for value-based care
• Onboarding and navigating new physicians for rapid ramp‐up and long‐term retention

We position you to succeed long after our engagement ends because we build a scalable program supported by the Tiller-Hewitt Pillars.

Data: The navigation system for growth

Timely, relevant data provides the opportunity to measure and reduce business leakage and identify opportunities for new growth. Data‐driven insights and tracking tools will enable you to identify potential growth opportunities, make decisions about where to best apply resources and maintain accountability with real-time reports and information-rich dashboards.

Systems: Foundation for accountability

Our assessment process and lean Value Stream Mapping (VSM) focus your program on efficient growth and close collaboration with operations, marketing and other key stakeholders. We build in accountability by defining priorities, clearly assigning responsibilities, setting milestones and scheduling firm dates for reporting to leadership.

People: Hardwiring for successful execution

Because “first impressions last,” leaders need to understand the risks of rolling out a business development program without preparing their team with consultative, needs‐based sales training or a clear understanding of – and laser focus on – each initiative.